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strategic management - Syllabus | TABFlux

Strategic Management

Strategic Management is the ongoing process of planning, monitoring, analyzing, and assessing all necessities an organization needs to meet its goals and objectives. It involves making high-level decisions that determine the long-term direction and performance of a business within the "Digital Economy".

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Strategic Management

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Course Title: Strategic Management

Course No: MGT 240

Nature of the Course: THEORY

Semester: 7

Credit Hours: 3

Course Description

Course Objectives

Course Contents

1. Introduction

9 hrs

1.1. Concept and importance of strategic management

1.2. Evolution of strategic management

1.3. Elements of strategic management

1.4. Strategic management process

1.5. Need for strategy

1.6. Levels of strategy

1.7. Concept and features of strategic planning

1.8. Concept of vision

1.9. Mission and objectives

1.10. Roles of information in strategic management

2. Environment and Strategy Analysis

10 hrs

2.1. Concept of environment (internal and external)

2.2. Techniques of external environment analysis: PESTLE analysis, ETOP, scenario planning, competitors analysis

2.3. Techniques of internal analysis: value chain analysis, comparative analysis (historical comparison, industry standards, benchmarking)

2.4. Strategic advantage profile (SAP) and financial analysis

2.5. SWOT analysis for strategies

2.6. Environmental analysis for strategic management

3. Strategy Formulation

12 hrs

3.1. Strategy formulation: concept and importance

3.2. Generating strategic options: corporate strategy, business strategy and functional strategy

3.3. Strategic alternatives at corporate level (stability strategy, growth strategy, retrenchment strategy, combination strategy)

3.4. Strategic alternatives at business level (Porter's competitive strategy, strategic clock-oriented market based generic strategies)

3.5. Strategies at functional level (marketing strategy, financial strategy, operation strategy, human resource management strategy and research and development strategy)

3.6. Direction for strategy development (Consolidation, market penetration, product development, market development, diversification)

3.7. Methods of strategy development (Internal development method, acquisition and merger method, joint development and strategic alliances method)

3.8. Portfolio analysis for strategic choice (BCG matrix, GE Business Screen, Hofer's Matrix)

4. Strategy Implementation

10 hrs

4.1. Concept and meaning of strategy implementation

4.2. Organizational structure and its types for strategy implementation (simple, functional, multidivisional, SBU, holding company, Project based, team based structure)

4.3. Process of strategy implementation

4.4. Strategic leadership

4.5. Requirements for strategy implementation: structure, resources and management system

5. Strategic Evaluation and Control

7 hrs

5.1. Concept of strategic evaluation and control

5.2. Strategic audit

5.3. Strategic information system

5.4. Difference between strategic and operational control

5.5. Types of strategic control and evaluation

5.6. Guidelines for proper control and evaluation

5.7. Roles of information in strategic evaluation and control

Reference Books

1.Bhattacharya, S. C. Strategic Management; Concepts and Cases, Wheeler Publishing.
2.David, F. R. Strategic Management; Concept and Cases, Pearson Education Inc.
3.Henry, E. A. Understanding Strategic Management, Oxford.
4.Jauch, L. R. and Glueck, W. F. Business Policy and Strategic Management; Formulation, Implementation and Control, McGraw-Hill.
5.Kazmi, A. Business Policy and Strategic Management, Tata McGraw Hill.
6.Prasad, L. M. Business Policy and Strategic Management, Sultan Chand and Sons.
7.Wheelan, T. L. and Hunger, J. D. Strategic Management and Business Policy, Pearson Education Inc.
8.Chalise, M and Bhandari, D.R. Strategic Management, Asmita Publication, Kathmandu.

Notes:

Source:

This course contains Introduction to strategic management, environment analysis, strategy formulation, strategy implementation, and Strategic Evaluation and Control etc.

This course introduces the fundamental concepts and applications of strategy and strategic management. It helps students understand business strategy, analyze the business environment, and apply key processes such as strategy formulation, implementation, and evaluation.

This syllabus follows the official BIM curriculum of Tribhuvan University. In case of any doubt or revision, the university’s published syllabus shall be considered authoritative.https://www.fomecd.edu.np/syllabuses