E-Commerce

Course Title: E-Commerce

Course No: BIT403

Nature of the Course: Theory + Lab

Semester: 7

Full Marks: 60 + 20 + 20

Pass Marks: 24 + 8 + 8

Credit Hours: 3

Course Description

This course covers the fundamental concepts of E-commerce and E-business models, E-commerce security, e-commerce payment systems, e-commerce catalogs, e-commerce marketing and search engine optimization.

Course Objectives

The main objective of this course is to provide basic concepts of E-commerce and its components, process of developing and implementing E-commerce systems.

Course Contents

1. Introduction

4 hrs

1.1. E-commerce, E-business, Trends in E-commerce, Unique Features of E-commerce

1.2. Types of E-commerce

B2C, B2B, C2B, C2C, Mobile E-Commerce, Social E-commerce, Local E-commerce

Pure vs. Partial E-commerce

1.3. History of E-commerce

Invention, Consolidation, Reinvention

1.4. Understanding E-commerce: Technology, Business, and Society Perspectives

1.5. Challenges in E-commerce, Status of E-commerce in Nepal

2. E-commerce Business Models

8 hrs

2.1. Business Model, Key Elements of Business Model

2.2. Raising Capital for Business Model

Seed Capital, Elevator Pitch, Incubators

Angel Investors, Venture Capital Investors, Crowdfunding

2.3. B2C Business Models

E-tailer, Community Provider, Content Provider, Portal

Transaction Broker, Market Creator, Service Provider

2.4. B2B Business Models

Net Market Places (E-distributor, E-procurement, Exchanges, Industry Consortia)

Private Industrial Networks

2.5. Electronic Data Interchange (EDI)

EDI Layered Architecture, EDI in E-commerce

2.6. E-commerce and Industry Value Chain, Firm Value Chain, Firm Value Web

2.7. Case Studies of Global and Local E-commerce Systems

2.8. Case Study of Global and Local E-commerce Service Providers

3. E-Commerce Security

8 hrs

3.1. E-commerce Security, E-commerce Security Environment

3.2. Dimensions of E-commerce Security

Integrity, Nonrepudiation, Authenticity, Confidentiality, Privacy, Availability

3.3. Security Threats in E-commerce

Malicious Code, Potentially Unwanted Programs, Phishing, Hacking

Cyber vandalism and Hacktivism, Data Breaches, Credit Card Fraud, Identity Fraud

Spoofing, Pharming, and Spam, Sniffing and Man-in-The-Middle Attacks

DOS and DDOS Attacks, Insider Attacks

Social Network Security Issues, Mobile Platform Security Issues, Cloud Security Issues, IOT Security Issues

3.4. Achieving E-commerce Security

Cryptography, Digital Envelopes, Digital Certificates and Public Key Infrastructure

SSL, TLS, HTTPS, VPNs, Firewalls

Intrusion Detection and Prevention, Antiviruses

3.5. E-commerce Security Plan, Laws, Government and Public Policies

3.6. Electronic Transaction Act of Nepal

4. E-commerce Payment Systems

8 hrs

4.1. E-payment System, Online Credit Card Transactions

4.2. Online Stored Value Payment System, Mobile Payment Systems

4.3. Blockchain and Cryptocurrencies

4.4. Electronic Billing Presentment and Payment

Biller Direct, Online Banking, Consolidator, Mobile

4.5. Auctioning in E-commerce

English, Dutch, Vickery, Double

4.6. SET Protocol

Features of SET, Participants in SET, Card Holder Registration, Merchant Registration

Purchase Request, Dual Signature, Payment Authorization, Payment Capture

4.7. Status of E-Payment Systems in Nepal, Case Studies of Global and Local Payment Systems

5. Building E-commerce System

5 hrs

5.1. E-commerce Website/Software

5.2. Building Catalogs

Static, Dynamic

5.3. Building Shopping Cart, Transaction Processing

5.4. Development of E-commerce Website/Software

Databases, Application Programs

Integration with ERP Systems, Integration with Payment Gateways

Using Open Source CMS for Development of E-commerce Applications

5.5. Hosting E-commerce Website

6. E-Commerce Marketing and Advertising

7 hrs

6.1. Internet Audience and Consumer Behavior, Consumer Behavior Models, Online Purchase Decision

6.2. Online Advertisement and Marketing

Ad Targeting, Search Engine Marketing and Advertising, Display Ad Marketing

E-mail Marketing, Affiliate Marketing, Viral Marketing, Lead Generation Marketing

Social, Mobile and Local Marketing, Multi-Channel Marketing

6.3. Costs and Benefits of Online Marketing

Online Marketing Metrics Lexicon, Costs of Online Advertising, Pricing Models for Online Advertisements

6.4. Social Marketing Process

6.5. Facebook Marketing: Features and Tools

6.6. Twitter Marketing: Features and Tools

6.7. Pinterest Marketing: Features and Tools

6.8. Location Based Marketing Tools

7. Optimizing E-commerce Systems

5 hrs

7.1. Search Engine Optimization

Working mechanism of Search Engines

On Page SEO, Off Page SEO, Page Ranks

7.2. Using Google Analytics, Social Media Analytics

7.3. Recommendation Systems

Collaborative, Content Based

Use of Recommendation Systems in E-commerce

Laboratory Works

The laboratory work includes developing E-commerce websites. The students are highly encouraged to use server side and client side scripting for developing the websites with functions including product list, product search, product category, shopping cart, order history, wish list, checkout, and payment. Students can also use open source ecommerce CMS frameworks and configure them to simulate e-commerce systems. Additionally, the laboratory work includes using SEO tools like Google Analytics, Facebook Analytics, and Twitter Analytics.

1.E-commerce Website Development Lab

Text Books

1.Kenneth C. Laudon and Carol Guercio Traver, E-commerce Business Technology Society, Pearson, 17th Edition, 2022
2.SET Secure Electronic Transaction Specification Book 1: Business Description
3.Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban, Electronic Commerce A Managerial and Social Networks Perspective, Springer
4.Gary P. Schneider, Electronic Commerce, Course Technology, Cengage Learning

Reference Books

1.Electronic Transaction ACT of Nepal

Notes:

This syllabus follows the official BIT curriculum of Tribhuvan University. In case of any doubt or revision, the university’s published syllabus shall be considered authoritative.

E-Commerce

E-Commerce

Select University

Select Program

TabFlux . E-Commerce . TU . BIT

E-Commerce

Course Description

Course Objectives

Course Contents

Laboratory Works

Text Books

Reference Books

Notes: